About

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Care Conversations make difficult decisions easier

Care Conversations™ is about people working together toward a shared goal. Through information and guidance, Care Conversations helps people connect with loved ones, health care providers and industry professionals. Care Conversations provides insight into the care planning process and firsthand accounts of various care experiences.

With the understanding that each person’s situation is unique, multifaceted and deeply personal, Care Conversations was created with three goals in mind:

  • Inspire people to get the facts and start a care conversation.
  • Help people get the information they need to have conversations about the care they want.
  • Empower people to form their own opinions and select the plan of care that’s right for them.

Whatever your level of understanding or care expectations, Care Conversations aims to help you make informed, confident decisions. Whether this is the first step or the next step in your care planning  journey, Care Conversations hopes to provide reassuring guidance and greater peace of mind.

Care Conversations is an initiative led by the American Health Care Association (AHCA), the National Center for Assisted Living (NCAL) and America's Skilled Nursing Caregivers. Together, these trade associations represent more than 11,000 assisted living care, Skilled Nursing Care, and post-acute care facilities across the country. AHCA and NCAL’s shared mission is to provide people of all ages and care needs with the highest quality of care combined with the deepest level of compassion. These organizations help families and communities close the gap between home and hospital, life on your own and end of life. Recognizing the vital importance of respect and dignity, AHCA and NCAL are committed to providing quality care and positive quality of life.